LOCAL SEO CASE STUDY: Get 1st rank on Google My business - Cubic
ABOUT EFFICIENT IIT:
Efficient IIT stands as an ISO 9001:2015 certified educational institution nestled in Himatnagar, Sabarkantha district. This establishment bestows certified computer courses as well as various job-oriented programs such as Tally, CCC, Paramedical, GNM nursing, NIOS, and an array of others. The fundamental objective that propels their endeavours is to furnish top-notch technical education to individuals from all strata of society, ensuring it remains within reach for students residing in both urban enclaves and rural expanses alike. By doing so, they strive to level the playing field and bridge the educational divide prevalent in our society.
KEY ACHIEVEMENTS
The Objectives:
Efficient IIT approached Cubic Digital for local SEO support with following objectives:
- Optimize their Google My Business (GMB) Profile.
- Earn more prospective leads via call
- To achieve top ranking in Google Pack 3
- They want to change mobile number from the GMB Profile. (Someone updated wrong number)
The Approach:
- Keyword Research: Our local SEO experts conducted the keyword research and confirmed with the client.
- Complete and Optimize the GMB Profile: Fill out all the necessary information on the GMB profile. Include accurate business name, address, phone number (NAP), website URL, business category, and business hours. Provide a compelling business description that highlights key services, products, and unique selling points.
- Add High-Quality Photos: Upload high-quality photos of the business location, products and services. Include appealing images that give potential customers a visual representation of what to expect.
- Utilize Google Posts: Take advantage of Google Posts to share updates, promotions, events, and other relevant information about the business. Use engaging visuals and compelling copy to capture the attention of potential customers.
- Monitor Insights and Analytics: Regularly review the insights and analytics provided by Google My Business. Understand how customers are reaching and interacting with the listing. Used these data to refine local SEO and marketing strategies.
- Local Citations: Submitted business profiles to high-authority local listings like Yelp, Hotfrog, Enrollbusiness, Grotal, etc.
Result:
- Increased Online Visibility.
- Listed all the keywords top in Local SERP for Google Pack3
- Increased Foot Traffic and Phone Calls.
- Boosted Customer Engagement.
We promise
to create intelligent experiences that redefine the relationship between your brand and customers.