PPC Case Study - Conversion Rate Boosted By 12.09% in 2 Months

Objectives:

Clean Slip Seal Surface Solutions got in touch with the Cubic Digital team with the following goals;

• To generate quality leads via paid search
• Augment their sales online and lower the amount spent on each campaign
• Increasing ROAS (Return on Ad Spend)
• Enrich the Quality Score

The Solution:

After precisely understanding Clean Slip Seal requirements, our professional PPC team was all-prepared to accomplish their objectives by providing result-focused solutions. In order to achieve the goals, our experts suggested and applied the following actions;

Account Setup

Our initial step was to learn about the client’s business. Accordingly, we began by assessing their solutions, target audience, and competitors.

• Keyword Research

We started by conducting deep keyword analysis using the Google Keyword Planner and a paid tool we are using. We recognized the most relevant keywords for the campaign that can help in achieving the business objective. Further, we used geographic keywords to focus on a specific location.

• Structuring the Campaign

Further, we structured an Ad Campaign wherein we strategized budget and bid strategy for ads. We also did location targeting set-up according to the client’s requirement.

• Ad Groups

We created several Ad groups focusing on the company’s service. Creation of Ad groups resulted in more elevated quality scores and CTR, while retaining appropriate CPC.

• Ad Copy

Based on our analysis and keywords, we composed visionary Ad copy to attract the audience. We included relevant search terms, call to action, ads related to landing page and business KPIs.

• Ad Extensions:

To enrich the Ads performance and encourage users to take an action we added call ad extensions. We added sitelink extensions so users can find more specific information about the services. To improve ad performance we added Structure Snippet extension so user can get preview of all the service at a glance.

Campaign Optimization and Enhancement

Our PPC experts optimized the campaign on multiple tiers by modifying keyword bids, evaluating search terms, ad copies, and more.

• Negative Keywords

As per our approach, we observed the campaign performance regularly to ensure quality lead generation. Upon examining the campaign, we noticed it was accepting plenty of unessential traffic from the audience searching for solutions not provided by the company. Hence to counter this, we added irrelevant search terms to negative keywords.

• New Keywords

But, we also discovered plenty of appropriate keywords from the audience that we hadn’t included earlier. We added those keywords into new ad groups to boost the campaign’s significance.

• Bid Optimization

In order to accomplish and preserve a high position for the ads, we closely observed our bids and frequently optimized them.

• Implement Google Ads Recommendation

We analyzed Google recommendations and applied the recommendations which we believe help in performance improvement.

• Improve Ad Rank

To improve the Ad Rank we adjusted bidding amount, ad copy quality and relevancy, optimize landing page for the targeted keywords, and added relevant extensions. This helps to improve the CTR and cost per conversion at lower CPC.

Frequent monitoring and optimization of the campaign assisted the company in receiving quality leads by lowering the cost per conversion.